Wednesday, April 11, 2012

Nielsen China published a comparison research of Weibo, SNS and LBS users trend.

Nielsen China published a comparison research of Weibo, SNS and LBS users trend.

1. The utilization rate by each services.



















Within a past year, users that used Weibo is 59%, and SNS is 68%, and LBS is 42%. And current active user rate of each service, Weibo is 26%, SNS is 19%, and LBS is 20%.




2. The usage rate of overlapping each three services



















In the interviewers of this research, 97% people used Weibo, 70% people used SNS, and 10% people used LBS before.

And 66% people used both Weibo and LBS, 86% LBS users use Weibo and SNS.


3. Which device use to access each services?



















61% of users use mobile phone, and 21% of users use tablet for accessing Weibo.

As far as looking this research, I think each service provider in China have to accelerate their mobile solutions :)


Original article => Nielsen China