Sunday, November 4, 2012

The sales revenue of Chinese online ads was 20.42 billion RMB in the third quarter.

According to the report from Eguan, the sales revenue of Chinese online ads was 20.42 billion RMB(= 3.24 billion USD) in the third quarter.



















It was increasing 16.0% compared with the previous period, and was increasing 46.0% compared with the previous year.


The breakdown of its revenue was as follows:


Third quarter, 2012

Keyword Ads   39.8%

Banner Ads       24.8%

Email Ads            0.9%

Video Ads          19.1%

Other                  15.4%







Next is the pie chart of market share by each Ads platform vendors.

#1  Baidu      31.3%
#2  Alibaba  14.2%
#3  Google China  6.1%
#4  Tencent   4.7%
#5  Sohu         3.9%
#6  Sina          3.7%
#7  Sofun       2.4%
#8  Youku       2.3%
#9  Qihu 360  1.8%
#10  NetEase  1.2%
#11  Tudou      1.0%

Other   27.4%




Baidu dominate almost one-third market share of this area. And big 4 portal site, such as Tencent, Sohu, Sina and NetEase also ranked high order.


What will be the next trend in this area? I think that one of them is mobile Ads, and another is Ads on Weibo. Both are rapidly growing market, so we have to keep attentions these trend.


Source => Eguan 1, Eguan 2