Tencent CEO Ma declared in a interview that they will start monetization of WeChat in a few months.
He gave some example of monetization method as follows.
1. Mobile game on WeChat
As I explained before, over half of their revenue is earned from game. Furthermore their rival LINE already got some constant success in this model, so I think that it's natural thing.
2. Mobile payment on WeChat
He said that this payment business focus to micropayment at first, and as a example of it, they will start paying fee of the taxi via WeChat.
3. Marketing activity of corporate users on WeChat
As I explained before, they already provided its management platform for corporate users.They will expand this platform service, and they also start advertisement service for the corporate users.
They already got a new domain "wechat.com", and they also started to provide the new management platform at the same time.
This new management platform supports English menu :)
Besides the monetization, he said that they accelerate the overseas deployment hereafter.
As I explained before, they already have constant users in India, Thailand and Malaysia.And they recently established the office in US, and they will open joint-venture company in Indonesia.
Monetization and overseas deployment may be the main keyword of this year for WeChat.
Source => TechWeb